Where 2.0: Your Memories: Here, There and Everywhere
Jef Holove, Eye-Fi
Talking about digital memories of plain old consumers. Their frustrations with managing them. Why they don’t geotag and how to make it mainstream.
The Eye-Fi card has a wifi card inside a standard SD card. It runs an OS that allows it to do all this. The card goes inside your camera and automatically uploads photos through the Eye-Fi service where they can be passed on to places you want to save and share your photos.
We anounced earlier this week the product “Eye-Fi Explorer” that has new features: Hotspot Access, upload on the go; Geotagging.
Limitations create simplicity:
- Camera unaware
- No interface - you have no keyboard or whatever to interact with it.
- Network mucst authenticate Card automatically for uploads to Eye-Fi service
- Card enabled at manufacturing and managed at service level
- Connectivity, upload status
Resulted in:
- Integration with Wayport
- 10,000 hotspots across the US at restaurants, hotels, airports… as easy as finding a McDonald’s
- Automatic authentication and uploads. Simply turn on the camera.
- No laptop or log-in
- No separate account or billing
- Notification via Email or SMS
Geotagging:
The mainstream world still uses geotagging and thinks it’s “an onerous chore”, “until now, a pain”. Average mainstream consumer doesn’t like this.
- Time-consumer and manual
- Cumbersome, expensive, slow, limited. Need:
- Automatic, and “Instant”
- No Connection Required at Capture
- Integrated and Power Efficient
Needs to be simple, no user interaction, no long wait, indoors and in cities. We made the data collection separate from processing.
Processing is pushed to the network.
Card is inside camera, detects and stores the nearby wifi networks. Doesn’t need to be authenticated, just see them. Then when you get home or to a network it uploads the data where SkyHook cross references the information and delivers the information to photo sharing websites or your computer.
Got to appreciate the the mainstream doesn’t have the time or the patience. Aiming to automate this for most images most of the time.