Where 2.0: The Future = Location
George Filley, NAVTEQ
Incredible being here to see the innovative things coming from us the development company.
NAVTEQ have always been about “Where”. We’ve always been looking to create a single specification that can improve what you’re doing.
Want to talk about the advent to allow location based services to truely come into their own..
We believe we’re in the middle of an information revolution. Where information is accessible to anyone, anywhere, any time. Provides a unique opportunity for developers. The convergence of this information with location and mobility. Will give the next form of the Internet.
“The future’s here”
43% of all downloadable applications were about LBS in Q1 2008. That’s real money and real opportunity.
How do you monetise this? Difficult to do in a subscrition environment. As these applications grow, the expectations of users grows.
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Consumers are ok with ads if it’s relevant to context.
Networks and devices are improving, allowing for the ability to create robust reliable solutions driven by advertising. Advertisers are realising this is a viable market place.
Mobile advertising on WAP and some on games.
Our role? We’re an enabler. We deliver unique visuals, landmarks, junction views, stuff, realtime traffic, weather. Gas prices. Changing the nature of what a map is. Individual can walk into a neighborhood and have as much knowledge or more than a native.
2003: Launched LBS Challege for Developers in North America
Have launched similar problems in recent years, will be launching one in Singapore for Asia.
www.navteq.com/developer - gives you access to our content and the ability for you to update our data. Providing developer guides, webinars, forums, 1-1 technical assistance. Optimise your utilisation of the content and map products we support around the world.
NAVTEQ has always been about Where, we understand the value of location and now understand the use of flexible business models. We want to help you.
Please take a moment to come to our website.