Where 2.0: Merging Roadways: PC and Mobile Maps Coming Together
Michael Howard - Nokia
Nokia maps 2.0, mapping and routing in > 170 countries. “To be installed on 40 to 60 million gps handsets and close to 100 million location-aware devices.”
Commercial transactions in >100 countries per day.
Walking, pedestrian routing. Some phones have compass built in to tell which way you’re looking.
What’s next?
Innovation on “Drive, move, discover, create&collect;, share, meet”
Mobile, guidance centric. People get wherever they want to go regardless of transportation mode.
How they can do this by combining service across the web and mobile..
Video, music, woo!
Get rid of the idea of “mobile internet” and “internet”. There is one internet. This is a service that is complementing the mobile experience, not replicating it. On the phone, collect cool POIs, go back to the web and [upload?] them.
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