Johan Peeters

Spin-off of Philips, geotate.

Think there’s one thing missing, mass-market tagging of metadata. I want metadata coming from my wife, cat, canary, shoes, everywhere.

Slide showing cyberspace on the left, real world on the right. Cyberspace shows data, real world is organized by “place and time”

Need to tag the data.

What is a geotag “Adding an (instant) notation of place and time to a “real world” user generated or observed event / content.”

“Place and time becomes the new URL”

If we look at a typical GPS, it has [multiple parts]. Can take 45 seconds - a minute to work out location when turned on. That’s crap for instant geotagging. “Not a good fit for geotagging”.

We worked out a new way of using GPS. “Cature & Process Later SwGPS”. We have a radio chip, stream the radio data from the GPS into memory. At some time later we put that unprocessed data through a computer and do the number crunching, mix with some additional information and we get a position fix.

“What’s the big advantage?” - This radio device can go in any device. Uses 500x less power than traditional GPS. Small cell can last for a year or so.

2.5 million pictures are geotagged by hand each month. Imagine what would happen if this was automatic? “We will make that happen”.

We have put the technology in a point and click camera. Just take a photo, no waiting. small radio chip, stores <200ms raw data and then turns off radio. When you upload pictures it uploads the data and calculates the locations.

[Demo]

Basically the same speed as uploading photos to a computer. Showing that this is very easy, anyone can use it.

Examples: GeoWatch, CreditCard, Cameras, Bike computers, laptops and UMPCs.

Enabling the GeoWeb by Mass Market Geotagging

Technorati tags: geotag, gps, where, where2.0, where2008