Michael Howard – Nokia

Nokia maps 2.0, mapping and routing in > 170 countries. “To be installed on 40 to 60 million gps handsets and close to 100 million location-aware devices.”

Commercial transactions in >100 countries per day.

Walking, pedestrian routing. Some phones have compass built in to tell which way you’re looking.

What’s next?

Innovation on “Drive, move, discover, create&collect, share, meet”

Mobile, guidance centric. People get wherever they want to go regardless of transportation mode.

How they can do this by combining service across the web and mobile..

*Video, music, woo!*

Get rid of the idea of “mobile internet” and “internet”. There is one internet. This is a service that is complementing the mobile experience, not replicating it. On the phone, collect cool POIs, go back to the web and [upload?] them.

Sportstracker

Merging Roadways: PC and Mobile Maps Coming Together

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